{"id":26702,"title":"The US Pavilion Guide","dimensions":"17,8 x 24,9 x 0,5 cm","date_begin":"1958-01-01","material":"Paper","art_status_id":13,"legal_status_id":47,"category_id":138,"platform_id":1,"deleted":false,"asset_count":1,"stream_count":0,"collection":"","cached_tag_list":"Monoculture Universal Exhibitions Brusselse Wereldtentoonstelling","publishing_process_id":1,"annotation":"\u003cp\u003eThe US Pavilion Guide from the Brussels World\u0026#39;s Fair 1958\u003c/p\u003e\r\n","date_end":null,"reference":"","stream_count_app":12,"permalink":"the-us-pavilion-guide","description_ca":"","short_description_ca":"","description_it":"","short_description_it":"","cached_primary_asset_url":"http://s3.amazonaws.com/mhka_ensembles_production/assets/public/000/060/810/medium_500/Image000077.jpg?1598359137","cached_actor_names":"","hide_from_json":false,"prev_platform_id":null,"description_uk":null,"short_description_uk":null,"description_tr":null,"short_description_tr":null,"mhka_works":false,"category":{"en":"Leaflet","nl":"Folder","fr":"Brochure"},"poster_image":"https://s3.amazonaws.com/mhka_ensembles_production/assets/public/000/060/810/large/Image000077.jpg?1598359137","poster_credits":"scan: (c) M HKA","translations":[{"locale":"en","short_description":"","description":"\u003cp\u003eThe United States Pavilion was focused on American culture rather than industrial achievements of the country. The exposition was built around different aspects of the \u0026#39;American way of life\u0026#39;, including voting machines that underscored the American system of free elections, a colour television studio, a fashion show, and a selection of artworks from indigenous art to the modern. The US exhibition was generally well received by European visitors and press. However, while the USSR was awarded the Gold medal for the Socialist Realist painting \u003cem\u003eMother of a Partisan\u003c/em\u003e (1943-50) by Sergey Gerasimov, American abstract art was not widely praised by visitors to the Expo. Another source of controversy was related to the so-called Unfinished Business Pavilion, an appendix of the main exhibition dedicated to domestic problems within the US. It was conceived in anticipation of strong negative Soviet propaganda about the USA during the Expo, although this did not largely materialise. This part of the US exposition became a victim of self-censorship due to heavy pressure from some Southern members of Congress. Closed, and then reopened three weeks later, the initial installation underwent some changes. For example, a photo of mixed race children playing was accompanied with a controversial disclaimer stating that the image did not represent US policy but rather the individual freedom of choice available in the US.\u003c/p\u003e\r\n"},{"locale":"nl","short_description":"","description":"\u003cp\u003eHet Verenigde-Staten paviljoen was eerder gericht op de Amerikaanse cultuur dan op de industri\u0026euml;le prestaties van het land. De tentoonstelling was opgebouwd rond verschillende aspecten van de \u0026#39;American way of life\u0026#39;, waaronder stemmachines die het Amerikaanse systeem van vrije verkiezingen in de verf zetten, een kleurentelevisiestudio, een modeshow en een selectie kunstwerken, gaande van inheemse volkskunst tot moderne kunst. Ze werd over het algemeen goed ontvangen door de Europese bezoekers en de Europese pers. Maar terwijl de USSR de gouden medaille ontving voor het socialistisch-realistische schilderij \u003cem\u003eMoeder van een partizaan\u003c/em\u003e (1943-50) van Sergey Gerasimov, waren veel bezoekers minder te spreken over de Amerikaanse abstracte kunst. Een andere bron van controverse was het zogenaamde Unfinished Business Pavilion, een bijgebouw van de hoofdtentoonstelling, dat gewijd was aan binnenlandse problemen. Het extra paviljoen werd bedacht als buffer tegen de verwachte negatieve anti-VS-propaganda langs Sovjetkant \u0026ndash; hoewel die laatste grotendeels ontbrak. Onder zware druk van enkele zuidelijke congresleden werd dit deel van de Amerikaanse tentoonstelling het voorwerp van zelfcensuur. De eerste installatie werd drie weken gesloten en vervolgens heropend, maar had ondertussen een aantal aanpassingen ondergaan. Zo ging een foto van spelende kinderen \u0026#39;van gemengd bloed\u0026#39; vergezeld van een controversi\u0026euml;le disclaimer waarin stond dat de afbeelding geen representatie was van het Amerikaanse beleid, maar veeleer van de individuele keuzevrijheid waar men in de VS over beschikte.\u003c/p\u003e\r\n"},{"locale":"fr","short_description":"","description":""},{"locale":"ru","short_description":"","description":""},{"locale":"de","short_description":"","description":""},{"locale":"es","short_description":"","description":""},{"locale":"el","short_description":"","description":""}],"actors":[]}